000 01525nam a22002777a 4500
005 20120116111750.0
010 _aENG-104731 B-489043-045
020 _a9780070680906
_c350.00
035 _aEN-88264 B-489043-045
037 _bDBAD/PUB
037 _bStar Pub/Ven
082 _a658.827
100 1 _aGupta, Nitish Rai
_955339
245 1 0 _aThe 7 principles of brand management /
_cby Nitish Rai Gupta
260 _aNew Delhi
_bTata McGraw-Hill
_cc2011
270 _a7 West Patel Nagar
_bNew Delhi
_e110001
300 _aviii,122p.
_c22cm(pbk)
500 _aIncludes bibliographical references and index.
942 _2ddc
_cEN
_h658.827
_mGUP
999 _c60936
_d60936