000 01151nam a22002777a 4500
005 20111123144736.0
008 111123t xxu||||| |||| 00| 0 eng d
010 _aENG-104186
020 _a9781259002946
_c350.00
020 _a1259002942
_c350.00
035 _aEN-87719
037 _bDBAD/PUB
040 _aDPL
_bEng
082 0 0 _a658.827
_222
100 1 _aPearson, Timothy R.
_936130
245 1 4 _aThe old rules of marketing are dead :
_bthe 6 new rules for reinventing your brand & reigniting your business /
_cby Timothy R. Pearson
260 _aNew Delhi
_bTata McGraw-Hill
_cc2011
270 _a7 West Patel Nagar
_bNew Delhi
_e110008
300 _axi, 240 p.
_c24cm (pbk)
500 _aIncludes bibliographical references and index.
650 0 _aBranding (Marketing)
_936131
650 0 _aCustomer relations.
_936132
942 _2ddc
_cEN
_h658.827
_mPEA
999 _c58665
_d58665