000 01222nam a22003017a 4500
005 20111122145655.0
008 111122t xxu||||| |||| 00| 0 eng d
010 _aENG-104171
020 _a9780071321112
_c550.00
020 _a007132111x
_c550.00
035 _aEN-87704
037 _bDBAD/PUB
040 _aDPL
_bEng
082 0 0 _a658.575
_222
100 1 _aBoatwright, Peter
_936032
245 1 0 _aBuilt to love :
_bcreating products that captivate customers /
_cby Peter Boatwright [and] Jonathan Cagan
260 _aNew Delhi
_bTata McGraw Hill
_c2011
270 _a7 West Patel Nagar
_bNew Delhi
_e110008
300 _axiii,169p. :
_bill.
_c23cm(pbk)
500 _aIncludes bibliographical references and index.
650 0 _aNew products.
_936033
650 0 _aProduct management.
_936034
650 0 _aCustomer relations
_xManagement.
_936035
700 1 _aCagan, Jonathan
_d1961-
_936036
942 _2ddc
_cEN
_h658.4575
_mBOA
999 _c58620
_d58620