000			02153nam a22003017a 4500
005			20111117142424.0
010			_aENG-104138 B-464021
020			_a9781259002939 _c450.00
020			_a1259002934 _c450.00
035			_aEN-87671 B-464021
037			_bDBAD/PUB
037			_bAllied Pub/Ven
082			_a659.2 _222
100	1		_aDiermeier, Daniel _947657
245	1	0	_aReputation rules : _bstrategies for building your company's most valuable asset / _cby Daniel Diermeier
260			_aNew Delhi _bTata McGraw-Hill _cc2011.
270			_a7 West Patel Nagar _bNew Delhi _e110008
300			_axviii, 295p. : _bill. _c24cm (pbk)
500			_aIncludes bibliographical references (p. 253-290) and index.
505	0		_aThomas off the rails : the decisive moment and how to miss it -- Mercedes and the Moose : brand management beyond customers -- Shell turns on the water cannons : the growing impact of the second circle -- Of shower curtains and waste baskets : perks, scandals, and moral outrage -- The Katrina chronicles : doing the right thing and getting credit for it -- The terminator gene : from outrage to fear -- Beat the grim reaper : strategic anticipation and the management of reputational risk -- The aim team : how to build a sixth sense -- Andersen before the fall : values, culture, and the teachable moment -- Conclusion: the finger on the trigger : linking the two items on the CEO's agenda or how to build reputation management capabilities.
650		0	_aCorporations _xFinance. _947658
650		0	_aRisk management. _947659
942			_2ddc _cEN _h659.2 _mDIE
999			_c58490 _d58490