000 00561 a2200193 4500
999 _c5771
_d5771
010 _aENG-87024
020 _a0070667667
_c350.00
035 _aEN-70557
037 _bDBAD / PUB
082 1 4 _a659
100 1 _aArens, William F.
245 1 _aContemporary advertising /
_cby William F.Arens
250 _a10th ed
260 _aNew Delhi
_bTata McGraw-Hill Publishing
_c2008
270 _a7, West Patel Nagar,
_bNew Delhi
_e110 008
300 _avarious paging
_c24 cm (Pbk)
500 _aIncludes index
942 _adpl
_cEN
_2ddc
_h659
_mARE