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010 _aENG-103668
020 _a9788132105763
_c795.00
035 _aEN-87201
037 _bDBAD/PUB
040 _aDPL
_bEng
082 0 0 _a306.0954
_222
245 0 0 _aLocating cultural change :
_btheory, method, process /
_cedited by Partha Pratim Basu [and] Ipshita Chanda
260 _aNew Delhi
_bSAGE Publications
_c2011.
270 _aB1/I-1, Mohan Cooperative Industrial Area, Mathura Road
_bNew Delhi
_e110044
300 _avi,279p.
_c22cm (Hb)
500 _aIncludes bibliographical references and index.
505 0 _aIntroduction : locating cultural change : process and method -- Jassi Jaisi Koi Nahin and makeover of Indian soaps / Abhijit Roy -- Foreign babies/Indian make : outsourcing reproduction in the age of globalization / Modhumita Roy -- Nationalism, television and Indian cricket in global mediascape : where has the local gone? / Manas Ghosh -- Bollywood and the Mumbai underworld : reading Satya in retrospect / Rajdeep Roy -- Translating India today : local cultures, global ambitions and colonial hangovers / Sayantan Dasgupta -- Kya Hum Pehle Kabhi Yahan Aye Hai : returning to look at the "Indian" in Indian cinema through Farah Khan's Om Shanti Om / Ipshita Chanda -- Minority rights in India : a view from the regional press / Partha Pratim Basu -- Medical advertisement : an embodiment of culture / Dalia Chakraborty -- Just for fun : changing notions of social forms of leisure / Nilanjana Gupta and Devlina Gopalan.
650 0 _aSocial change
_zIndia.
_934699
650 0 _aPopular culture
_zIndia.
_934700
651 0 _aIndia
_xSocial conditions.
_91549
700 1 _aBasu, Partha Pratim
_d1961-
_934701
700 1 _aChanda, Ipsita
_934702
942 _2ddc
_cEN
_h306.0954
_mLOC
999 _c56554
_d56554