| 000 | 03380nam a22003857a 4500 | ||
|---|---|---|---|
| 005 | 20110905102954.0 | ||
| 010 | _aENG-103607 B-459290-299 | ||
| 020 |
_a9788132106296 _c395.00 |
||
| 035 | _aEN-87140 B-459290-299 | ||
| 037 | _bDBAD/PUB | ||
| 037 | _bAllied Pub/Ven | ||
| 082 | _a659.20954 | ||
| 100 |
_aVilanilam, John V. _947339 |
||
| 245 |
_aPublic relations in India : _bnew tasks and responsibilities / _cby J.V.Vilanilam |
||
| 260 |
_aNew Delhi _bSAGE Publications _c2011 |
||
| 270 |
_aB1/I-1 Mohan Cooperative Industrial Area, Mathura Road _bNew Delhi _e110044 |
||
| 300 |
_axvii,291p. _c22cm (pbk) |
||
| 500 | _aIncludes bibliographical references and index | ||
| 505 | _aA conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication. | ||
| 650 |
_aPublic relations _zIndia. _947340 |
||
| 700 | _934258 | ||
| 942 |
_2ddc _cEN _h659.20954 _mVIL |
||
| 999 |
_c56253 _d56253 |
||