000 00645 a2200193 4500
999 _c5474
_d5474
010 _aENG-86873
020 _c110.00
035 _aEN-70406
037 _bDBAD / PUB
082 1 4 _a659.1068
100 1 _aGupta, I.L.
245 1 _aAdvertising and media management :
_cby I.L.Gupta [and] Arun Mittal
_bfor sixth semester, BBM Bangalore Universty /
260 _aMumbai
_bHimalaya Publishing House
_c2007
270 _a"Ramdoot", Dr. Bhalerao Marg, Girgaon
_bMumbai
_e400 004
_cMah.
_mhimpub@vsnl.com
300 _a188p
_c24cm (Pbk)
500 _aIncludes index
700 _aMittal, Arun
942 _adpl
_cEN
_2ddc
_h659.1068
_mGUP