| 000 | 02235nam a22003497a 4500 | ||
|---|---|---|---|
| 005 | 20110720164637.0 | ||
| 010 | _aENG-103073 B-459285-289 | ||
| 020 |
_a9780071332507 _c250.00 |
||
| 020 |
_a0071332502 _c250.00 |
||
| 035 | _aEN-86606 B-459285-289 | ||
| 037 | _bDBAD/PUB | ||
| 037 | _bAllied Pub/Ven | ||
| 082 | _a658.872 | ||
| 100 |
_aVarnali, Kaan _947326 |
||
| 245 |
_aMobile marketing : _cby Kaan Varnali, Aysegul Toker [and] Cengiz Yilmaz. _bfundamentals and strategy / |
||
| 260 |
_aNew Delhi _bTata McGraw Hill _c2011 |
||
| 270 |
_a7, West Petel Nagar _bNew Delhi _e110008 |
||
| 300 |
_axii,164p.: _c22cm (pbk) _bill. |
||
| 500 | _aIncludes bibliographical references and index | ||
| 505 | _aDefining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing. | ||
| 650 |
_aTelemarketing. _947327 |
||
| 700 |
_929763 _aToker, Aysegul. |
||
| 700 |
_aYilmaz, Cengiz _929775 |
||
| 942 |
_2ddc _cEN _mVAR _h658.872 |
||
| 999 |
_c54123 _d54123 |
||