| 000 | 01618nam a22003137a 4500 | ||
|---|---|---|---|
| 005 | 20110720161824.0 | ||
| 008 | 110720t xxu||||| |||| 00| 0 eng d | ||
| 010 | _aENG-103071 | ||
| 020 |
_a9780071332491 _c375.00 |
||
| 020 |
_a0071332499 _c375.00 |
||
| 035 | _aEN-86604 | ||
| 037 | _bDBAD/PUB | ||
| 040 |
_aDPL _bEng |
||
| 082 | _a658.8 | ||
| 100 |
_aSugiyama, Kotaro. _929762 |
||
| 245 |
_aThe Dentsu way : _cby Kotaro Sugiyama [and] Tim Andree. _bsecrets of cross switch marketing from the world's most innovative advertising agency / |
||
| 260 |
_aNew Delhi _bTata McGraw Hill _c2011 |
||
| 270 |
_a7, West Petel Nagar _bNew Delhi _e110008 |
||
| 300 |
_axxiv,310p.: _c22cm.(pbk) _bill. |
||
| 500 | _aIncludes bibliographical references and index | ||
| 505 | _aThe origins of the Dentsu way -- Breadth and depth: an overview of Dentsu scope and services -- From AIDMA to AISAS: the growing importance of cross communication -- Cross communication: a look at what makes it work -- Creating scenarios for cross communication -- Case studies of the cross switch way -- The cross switch design process -- From insight to scenario creation -- Structural design and measurement for cross switch. | ||
| 610 |
_aDentsū. _929771 |
||
| 650 |
_aAdvertising agencies _zJapan _929772 _xManagement. |
||
| 650 |
_aMarketing | _xManagement. _929773 |
||
| 650 |
_aAdvertising. _929774 |
||
| 700 |
_929763 _aAndree, Tim |
||
| 942 |
_2ddc _cEN _mSUG _h658.8 |
||
| 999 |
_c54119 _d54119 |
||