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_aMarketing to rural consumers: _cedited by Sanal Kumar Velayudhan [and] Guda Sridhar _bunderstanding and tapping rural market potential / |
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_aNew Delhi _bExcel Boks _c2009 |
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_aA-45, Naraina phase-1 _bNew Delhi _e110028 |
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_avii,365 p. : _c25cm (pbk) _bill. |
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_928520 _aVelayudhan, Sanal Kumar |
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_aSridhar, Guda _928877 |
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