000			01620nam a22002897a 4500
005			20110607110824.0
008			110607t xxu||||| |||| 00| 0 eng d
010			_aENG-102559
020			_a9788120343184 _c325.00
035			_aEN-86092
037			_bDBAD / PUB
040			_aDPL _bENG
082			_a153.852
100			_aAxelrod, Alan _928467 _d1952-
245			_aGetting your way every day : / _cby Alan Axelrod _bmastering the lost art of pure persuasion /
260			_aNew Delhi _bPHI Learning _c2011
270			_aM-97, Connaught Circus _bNew Delhi _e110001
300			_avii, 293 p. _c24cm (pbk)
500			_aIncludes index
505			_aGet ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Commemorate and celebrate -- Epilogue - when rhetoric hits the speed of light.
650			_aPersuasion (Psychology) _928482
650			_aRhetoric _928483
650			_aInfluence (Psychology) _928484
650			_aBusiness communication _928485
942			_2ddc _cEN _h153.852 _mAXE
999			_c52768 _d52768