| 000 | 01028nam a22002657a 4500 | ||
|---|---|---|---|
| 005 | 20110421105751.0 | ||
| 008 | 110421t xxu||||| |||| 00| 0 eng d | ||
| 010 | _aENG-102261 | ||
| 020 |
_a9780070707139 _c625.00 |
||
| 020 |
_a007070138 _c625.00 |
||
| 035 | _aEN-85794 | ||
| 037 | _bDBAD/PUB | ||
| 040 |
_aDPL _bEng |
||
| 082 | _a659.10954 | ||
| 100 |
_aParameswaran, M.G. _927395 |
||
| 245 |
_aFCB-Ulka brand building advertising : _cby M. G. Parameswaran [and] Kinjal Medh _bconcepts and cases :case book II / |
||
| 260 |
_aNew Delhi _bTata McGraw Hill _c2011 |
||
| 270 |
_a7 West Patel Nagar _bNew Delhi _e110008 |
||
| 300 |
_axiii,200p. : _c28 cm (pbk) _bill. |
||
| 500 | _aIncludes bibliographical references | ||
| 650 |
_aAdvertising--Brand name products _zIndia _927397 |
||
| 700 |
_aMedh, Kinjal _927398 |
||
| 942 |
_2ddc _cEN _mPAR _h659.10954 |
||
| 999 |
_c51755 _d51755 |
||