000			01657nam a22002777a 4500
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008			110303t xxu||||| |||| 00| 0 eng d
010			_aENG-102074
020			_a9780071067645 _c595.00
020			_a0071067647 _c595.00
035			_aEN-85607
037			_bDBAD/PUB
040			_adpl _bEng
082	0	0	_a658.8
245	0	4	_aThe big book of marketing : _blessons and best practices from the world's greatest companies / _cedited by Anthony G. Bennett
260			_aNew Delhi _bTata McGraw-Hill _cc2010
270			_a7, West Patel Nagar _bNew Delhi _e110008
300			_axv, 464 p. : _bill. _c24 cm (pbk)
500			_aIncludes bibliographical references and index.
505	0		_aMarketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
650		0	_aMarketing _vCase studies. _926374
700	1		_aBennett, Anthony G. _926375
942			_2ddc _cEN _h658.8 _mBIG
999			_c50861 _d50861