| 000 | 01576nam a22002897a 4500 | ||
|---|---|---|---|
| 005 | 20110125105638.0 | ||
| 008 | 110125t xxu||||| |||| 00| 0 eng d | ||
| 010 | _aENG-101949 | ||
| 020 |
_a9788132103127 _c450.00 |
||
| 035 | _aEN-85482 | ||
| 037 | _bDBAD/PUB | ||
| 040 |
_adpl _bEng |
||
| 082 | 0 | 0 |
_a658.812 _222 |
| 100 | 1 |
_aMahajan, Gautam _d1946- _925549 |
|
| 245 | 1 | 0 |
_aTotal customer value management : _btransforming business thinking / _cby Gautam Mahajan |
| 260 |
_aNew Delhi _bResponse Books _c2011 |
||
| 270 |
_aB1/I-1 Mohan Cooperative Industrial Area, Mathura Road _bNew Delhi _e110044 |
||
| 300 |
_axx,326p. _c22cm (pbk) |
||
| 500 | _aIncludes index | ||
| 505 | 0 | _aPrologue: from best practices to next practices -- Total CVM and the company -- The fundamentals -- Existing programmes and total CVM -- The customer bill of rights and the circle of promises -- Strategic and operational managers and total CVM -- Total CVM and sales and marketing: chief marketing officer -- Total CVM: support, staff and operational managers -- The frontline people -- Bottom-up total CVM: customer-circles -- Total CVM and certification -- Epilogue: total CVM at Glacier Products. | |
| 650 | 0 |
_aRelationship marketing. _925550 |
|
| 650 | 0 |
_aCustomer relations. _925551 |
|
| 650 | 0 |
_aTotal quality management. _925552 |
|
| 942 |
_2ddc _cEN _h658.812 _mMAH |
||
| 999 |
_c50072 _d50072 |
||