000 00597 a2200193 4500
999 _c4840
_d4840
010 _aENG-86585
020 _a9788120332256
_c195.00
035 _aEN-70118
037 _bDBAD / PUB
082 1 4 _a659.1
100 _aJones, John Philip
245 1 _aWhen ads work :
_cby John Philip Jones
_bnew proof that advertising triggers sales /
250 _a2nd ed
260 _aNew Delhi
_bPrentice-Hall of India
_c2007
270 _aM-97, Connaught Circus,
_bNew Delhi
_e110 001
300 _axix, 209 p
_c22cm (pbk)
500 _aIncludes index
942 _adpl
_cEN
_2ddc
_h659.1
_mJON