000 00552 a2200181 4500
999 _c4517
_d4517
010 _aENG-86364
020 _a1403931003
_c220.00
035 _aEN-69897
037 _bDBAD / PUB
082 1 4 _a658.8
100 1 _aMathur, U.C.
245 1 _aStrategic marketing management :
_cby U. C. Mathur
_btext and cases /
260 _aNew Delhi
_bMacmillan India
_c2006
270 _a2/10, Ansari Road, Daryagnaj
_bNew Delhi
_e110 002
300 _axvi, 296 p.
_c24cm. (Pbk.)
500 _aIncludes index
942 _adpl
_cEN
_2ddc
_h658.8
_mMAT