| 000 | 02791nam a22003617a 4500 | ||
|---|---|---|---|
| 005 | 2010090808278.0 | ||
| 008 | 100908t xxu||||| |||| 00| 0 eng d | ||
| 010 | _aENG-101447 B-422725-731 | ||
| 020 |
_a9788132104711 _c395.00 |
||
| 035 | _aEN-84980 B-422725-731 | ||
| 037 | _bDBAD/PUB | ||
| 037 | _bK.K.Pub/Ven | ||
| 040 |
_adpl _bEng |
||
| 082 | _a658.8 | ||
| 100 |
_a Venugopal, Pingali _918851 |
||
| 245 |
_aMarketing management : _ba decision-making approach / _cby Pingali Venugopal |
||
| 260 |
_aNew Delhi _bResponse Books _c2010 |
||
| 270 |
_aB1/I-1 Mohan Cooperative Industrial Area Mathura Road _bNew Delhi _e110044 |
||
| 300 |
_axvii,245p. _c24cm (pbk) |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 505 | _a Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process. | ||
| 650 |
_a Marketing _xManagement. _918852 |
||
| 942 |
_2ddc _cEN _h658.8 _mVEN |
||
| 999 |
_c44396 _d44396 |
||