| 000 | 01700cam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20100603093059.0 | ||
| 010 | _aENG-101416 B-424774-775 | ||
| 020 |
_a9788120341364 _c295.00 |
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| 035 | _aEN-84949 | ||
| 035 | _a B-424774-775 | ||
| 037 | _bDBAD/PUB | ||
| 037 | _bResearchco Book Centre | ||
| 082 | 0 | 0 | _a659.072 |
| 245 | 0 | 0 |
_aAdvertising and public relations research / _cDonald W.Jugenheimer ... [et al.] |
| 260 |
_aNew Delhi _bPHI Learning _c2010 |
||
| 270 |
_aM-97, Connaught Circus _bNew Delhi _e110001 |
||
| 300 |
_aviii,327 p. : _bill. _c24cm (pbk) |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xResearch. _932003 |
|
| 650 | 0 |
_aPublic relations _xResearch. _932004 |
|
| 700 | 1 |
_aJugenheimer, Donald W. _918357 |
|
| 942 |
_2ddc _cEN _h659.072 _mADV |
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| 999 |
_c43776 _d43776 |
||