000 00978 a2200241 4500
999 _c4271
_d4271
010 _aENG-86209
020 _a9780070617612
_c325.00
020 _a0070617619
_c325.00
035 _aEN-69742
037 _bDBAD / PUB
082 1 4 _a658.4012
100 1 _aRadhakrishnan-Swami, Meenakshi.
245 1 0 _aStratagem :
_bcases on retail, products, services, and trends /
_cMeenakshi Radhakrishnan-Swami
260 _aNew Delhi
_bTata McGraw-Hill Publishing
_c2007.
300 _axiii, 354 p.
_c23 cm. (Pbk.)
490 0 _aBusiness standard-McGraw-Hill professional.
_aBusiness essential series
520 _aExcerpts of author's columns from the Business standard focussed on strategic planning of commercial and retail trade in India.
650 0 _aStrategic planning
_zIndia.
650 0 _aBusiness planning
_zIndia.
650 0 _aCommercial products
_zIndia
_xMarketing.
650 0 _aRetail trade
_zIndia
_xManagement.
942 _adpl
_cEN
_2ddc
_h658.4012
_mRAD