000 00710 a2200217 4500
010 _aENG-86110
020 _a8120329732
_c325.00
035 _aEN-69643
037 _bD.B.Act / Pub
082 1 4 _a659.1
090 _c4245
_d4245
100 1 _aSharma, Sangeeta
245 1 _aAdvertising
_cby Sangeeta Sharma and Raghuvir Singh
_bplanning and implementation
260 _aNew Delhi
_bPrentice Hall of India
_c2006
270 _aM-97, Cannaught Circus,
_bNew Delhi
_e110 001
300 _axviii, 478 p.
_c24 cm. (Pbk.)
500 _aIncludes index
700 1 _aRaghuvir Singh
942 _adpl
_cEN
_k659.1 / SHA
999 _c4162
_d4162