000 00831nam a22002177a 4500
005 20100805164531.0
010 _aENG-98405
020 _a9788132102342
_c350.00
035 _aEN-81938
037 _bDBAD/PUB
082 _a658.827
100 _aVerma,Harsh V.
_98463
245 _aBranding demystified :
_bplans to payoffs /
_cby Harsh V.Verma
260 _aNew Delhi
_bResponse Books
_c2010
270 _aB1/I-I Mohan Cooperative Industrial Area, Mathura Road
_bNew Delhi
_e110044
300 _axiii,247p.
_c21cm (pbk)
500 _aIncludes bibliographical references
650 _aCommunication in marketing
_98464
942 _2ddc
_cEN
_h658.827
_mVER
999 _c39593
_d39593