000 01072cam a22002658a 4500
005 20080904162358.0
008 070813s2007 nju b 001 0 eng
010 _aENG-95405
020 _a9788120338906
_c425.00
035 _aEN-78938
037 _bDBAD/PUB
040 _aDPL
082 _a658.802
_222
100 _aAndreasen, Alan R.,
_d1934-
245 _aStrategic marketing for nonprofit organizations /
_cby Alan R. Andreasen, Philip Kotler.
250 _a7th ed.
260 _aNew Delhi
_bPHI Learning P. LTD
_c2009
300 _axviii, 504p.
_c24cm. (Pbk)
504 _aIncludes bibliographical references and index.
650 _aNonprofit organizations
_xMarketing.
700 _aKotler, Philip.
942 _2ddc
_cEN
_mAND
999 _c31658
_d31658