000 02077nam a22003497a 4500
005 2009101503193.0
008 091015t xxu||||| |||| 00| 0 eng d
010 _aENG-95135 B-422843-847
020 _a978007010682603
_c495.00
020 _a0070682607
_c515.00
035 _aEN-78668 B-422843-847
037 _bDBAD/PUB
037 _bK.K.Pub/Ven
040 _aDPL
_bENG
082 _a658.802
100 _aCravens, David W.
_928411
245 _aStrategic marketing
_cby David W. Cravens [and] Nigel F. Piercy
250 _a8th ed.
260 _aNew Delhi
_bTata McGraw Hill Education
_c2009
270 _aTata McGraw Hill Education Private Limited, 7 West Patel Nagar
_bNew Delhi
_e110008
300 _axvii, 726 p.
_c25cm (Pbk)
500 _aIncludes index
700 _aPiercy, Nigel F.
_928412
942 _2ddc
_cEN
_mCRA
_h658.802
999 _c30951
_d30951