| 000 | 00944nam a22002537a 4500 | ||
|---|---|---|---|
| 005 | 20090617104444.0 | ||
| 008 | 090617t xxu||||| |||| 00| 0 eng d | ||
| 010 | _aENG-94063 | ||
| 020 |
_a9780070152694 _c595.00 |
||
| 035 | _aEN-77596 | ||
| 037 | _bDBAD / PUB | ||
| 040 |
_adpl _bEnglish |
||
| 082 | _a658.802 | ||
| 100 | _aNirmalya Kumar | ||
| 245 |
_aMarketing as strategy: _bunderstanding the CEO's agenda for driving growth and innovation / _cby Nirmalya Kumar |
||
| 260 |
_aBoston _bHarvard Business School Press _c2004 |
||
| 270 |
_a60, Harvard Way, _bBoston, _e02163 |
||
| 300 |
_axv, 270p. _c25cm(Hb) |
||
| 500 | _aIncludes index | ||
| 650 | _aMarketing | ||
| 650 | _aStrategic planning | ||
| 942 |
_2ddc _cEN _h658.802 _mNIR |
||
| 999 |
_c27533 _d27533 |
||