000			01222nam a2200313 a 4500
005			20090520134418.0
008			080721s2009 nyua b 001 0 eng
010			_aENG-93610
020			_a0070147019 _c525.00
020			_a9780070147010 _c525.00
035			_aEN-77143
037			_bDBAD / PUB
040			_adpl _bEnglish
082			_a658.8
100			_aMoeller, Leslie H.
245			_aThe four pillars of profit-driven marketing : _bhow to maximize creativity, accountability, and ROI / _cby Leslie H. Moeller (and) Edward C. Landry ; with Theodore Kinni.
260			_aNew Delhi _bTata McGraw-Hill Publishing _c2009
270			_a7 West Patel Nagar, _bNew Delhi _e110008
300			_avii, 232p. _c24cm(Hb)
500			_aIncludes bibliographical references and index.
650			_aMarketing _xManagement.
650			_aCommunication in marketing.
650			_aRate of return.
650			_aProfit.
700			_aLandry, Edward C.
700			_aKinni, Theodore B.
942			_2ddc _cEN _h658.8 _mMOL
999			_c26621 _d26621