000			01535nam a22002297a 4500
005			20260116102615.0
010			_aENG-147499
020			_a9789364441223 _c1150.00
035			_aEN-131031
037			_bDBAD
082			_214 _a650.072
100			_aSchindler, Pamela S. _986465
245			_aBusiness Research Methods/ _cPamela S. Schindler; Kapil Gumte [and] Pratik Maheshwari
250			_a14
260			_aChennai _bMcGraw Hill _c2026
270			_a5/90 A, Butt Road, St. Thomas Mount _bChennai _e600016
300			_a662p. _c28cm(pb) _bIndex
500			_ahis edition emphasizes clarity, speed, and quality in business research, addressing the evolving needs of the industry and organizations adapting to technological advancements and post-COVID-19 challenges. It integrates foundational concepts, advanced methodologies, and real-world applications enriched with examples like Snapshots, Closeups, and PicProfiles, making new material accessible and relevant for students and professionals alike. The Special Indian Edition supplements the global framework with localized datasets, cases, and topics tailored to India’s diverse business environment. With industry-specific examples from FMCG, e-commerce, renewable energy, and more, it bridges theory and practice, preparing readers for internships, dissertations, and real-world challenges in management and research.
700			_aGumte, Kapil _eAuthor _986466
700			_aMaheshwari, Pratik _eAuthor _986467
942			_2ddc _cEN _h650.072 _mSCH _e5
999			_c214201 _d214201