000 00798nam a22002177a 4500
999 _c192577
_d192577
005 20220927123426.0
010 _aB-745704
020 _a9780070144965
_c799.00
037 _bTata McGraw-Hill Publishing Company Limited
082 _a659.1
100 _aBelch, E. George
245 _aAdvertising and Promotion:
_cGeorge E.Belch
_bAn Integrated Marketing Communication Perspective/
250 _a7th
260 _aNew Delhi
_bTata McGraw-Hill Publishing Company Limited
_c2009
270 _a7 West Patel Nagar,
_bNew Delhi
_e110008
300 _axxxiii, 1075p.
_c24cm(pbk)
700 _aBelch E. Michael
700 _aPurani, Keyoor
942 _2ddc
_cEN
_mBEL
_h659.1