| 000 | 00981nam a22002537a 4500 | ||
|---|---|---|---|
| 008 | 081125t xxu||||| |||| 00| 0 eng d | ||
| 010 | _aENG-91818 | ||
| 020 |
_a9798184242156 _c250.00 |
||
| 020 |
_a8184242158 _c250.00 |
||
| 035 | _aEN-75351 | ||
| 037 | _bDBAD / PUB | ||
| 040 |
_adpl _bEnglish |
||
| 082 | _a658.8 | ||
| 100 | _aMallik, Pradip Kumar | ||
| 245 |
_aA textbook of marketing management / _cby Pradip Kumar Mallik |
||
| 260 |
_aNew Delhi _bAllied Publishers _c2007 |
||
| 270 |
_a1/13-14, Asaf Ali Road, _bNew Delhi _e110002 |
||
| 300 |
_axi, 228p. _c24cm (pbk) |
||
| 500 | _aIncludes glossary and bibliographical references | ||
| 500 | _aBased on the latest syllabi of BBA, MBA and M.Com. | ||
| 650 | _aMarketing management | ||
| 942 |
_2ddc _cEN _mMAL _h658.8 |
||
| 999 |
_c19096 _d19096 |
||