| 000 | 01115 a2200289 4500 | ||
|---|---|---|---|
| 005 | 2008092508118.0 | ||
| 008 | 080925t xxu||||| |||| 00| 0 eng d | ||
| 010 | _aENG-91739 | ||
| 020 |
_a9780070229525 _c650.00 |
||
| 020 |
_a007022952X _c650.00 |
||
| 035 | _aEN-75272 | ||
| 037 | _bDBAD / PUB | ||
| 040 |
_adpl _bEnglish |
||
| 082 | _a658.827 | ||
| 100 | _aPost, Richard S. | ||
| 245 |
_aGlobal brand integrity management: _cby Richard S. Post and Penelope N. Post _bhow to protect your product in today's competitive environment / |
||
| 260 |
_aNew Delhi _bTata McGraw-Hill Publishing _c2008 |
||
| 300 |
_axv, 309p. _c23cm (Hb ) |
||
| 500 | _aIncludes index | ||
| 650 | _aBrand name products | ||
| 650 |
_aTrademark infringement _xPrevention |
||
| 650 |
_aProduct counterfeiting _xPrevention |
||
| 650 | _aProduct management | ||
| 700 | _aPost, Penelope N. | ||
| 942 |
_adpl _cEN _2ddc _mPOS _h658.827 |
||
| 999 |
_c18980 _d18980 |
||