000 00715 a2200193 4500
999 _c183453
_d183453
005 20211224164335.0
010 _aENG-13069
020 _a978-93-8953-805-2
_c740.00
035 _aEN-114171
037 _bDBAD/PUB
082 _a658.8342
_213TH,Ed.
100 _aMothersbaugh, David L.
245 _aConsummer Behavior:
_bBuilding Marketaing Strategy
_cDavid L. Mothersbaugh, Del I. Hawkins, Amit Mookerjee
250 _a13th
260 _bMcGraw Hill Education Private Limted
_aChennai
_c2020
270 _a444/1, Sri Ekambara Naicker Industrial Estate, Alapakkam, Porur
_bChennai
_e600116
300 _av-xvii, 929p.
_c24cm (pbk)
_bAppendix
942 _adpl
_cEN
_2ddc
_h658.8342
_mMOT
_e13th, Ed.