000 00721 a2200193 4500
999 _c183380
_d183380
005 20211223164515.0
010 _aENG-130570
020 _a978-93-5460-080-7
_c995.00
035 _aEN-114102
037 _bDBAD/PUB
082 _a659.1
_b1
_212th,Ed.
100 _aBelch, George E
245 _aAdvertising And Promotion:
_bAn Integrated Marketing Communication Perspective/
_cGeorge E Belch, Michael A Belch, Keyoor Purani
250 _a12th, Ed.
260 _aChennai
_bMcGraw Hill Education(india) Private Limited
_c2022
270 _aAnjana Complex No.5 /90 A, Butt Road, St. Thomas Mount
_bChennai
_e600016
300 _a xxxi, 712p.
_c28cm (pbk)
_bEndnotes
942 _adpl
_cEN
_2ddc
_h659.1
_mADV