| 000 | 00934nam a22002537a 4500 | ||
|---|---|---|---|
| 008 | 081103t xxu||||| |||| 00| 0 eng d | ||
| 010 | _aENG-91450 | ||
| 020 |
_a9788120335837 _c450.00 |
||
| 035 | _aEN-74983 | ||
| 037 | _bDBAD / PUB | ||
| 040 |
_adpl _bEnglish |
||
| 082 | _a658.802 | ||
| 100 | _aUpshaw, Lynn | ||
| 245 |
_aTruth: _bnew rules for marketing in a skeptical world / _cby Lynn Upshaw |
||
| 260 |
_aNew Delhi _bPHI Learning _c2008 |
||
| 270 |
_aM-97, Connaught Circus _bNew Delhi _e110001 |
||
| 300 |
_avii, 279p. _c25cm (Hb) |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aMarketing | ||
| 650 |
_aMarketing _xDecision making |
||
| 650 | _aIntegrity | ||
| 942 |
_2ddc _cEN _mUPS _h658.802 |
||
| 999 |
_c17377 _d17377 |
||