| 000 | 00980nam a22002537a 4500 | ||
|---|---|---|---|
| 008 | 081022t xxu||||| |||| 00| 0 eng d | ||
| 010 | _aENG-91418 | ||
| 020 |
_a9788120336346 _c175.00 |
||
| 035 | _aEN-74951 | ||
| 037 | _bDBAD / PUB | ||
| 040 |
_adpl _bEnglish |
||
| 082 | _a658.8 | ||
| 100 | _aRao, Purba Halady | ||
| 245 |
_aPredictive modelling in strategic marketing / _cby Purba Halady Rao |
||
| 260 |
_aNew Delhi _bPrentice Hall of India _c2008 |
||
| 270 |
_aM-97 Connaught Circus, _bNew Delhi _e110012 |
||
| 300 |
_axii, 146p. _c25cm (pbk) |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarketing _xDecision making |
||
| 650 |
_aMarketing _xManagement |
||
| 650 |
_aMarketing _xManagement _xCase studies |
||
| 942 |
_2ddc _cEN _mRAO _h658.8 |
||
| 999 |
_c17194 _d17194 |
||