| 000 | 01250nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20080730123322.0 | ||
| 008 | 070804s2007 ii a 001 0 eng | ||
| 010 | _aENG-91337 | ||
| 020 |
_a8178271532 _c700.00 |
||
| 020 | _a9788178271538 | ||
| 035 | _aEN-74870 | ||
| 037 | _bDBAD / PUB | ||
| 040 |
_adpl _bEnglish |
||
| 082 | _a658.822 | ||
| 245 |
_aAn introduction to branding and marketing communication management / _cedited by Kojo Yankah ... [et al.] / |
||
| 260 |
_aNew Delhi : _bManak Publications _c2007 |
||
| 300 |
_axiv, 361 p. : _bb&w photos _c23 cm(Hb) |
||
| 500 | _aIncludes index. | ||
| 520 | _aContributed articles; with partial reference to India. | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aCommunication in marketing. | ||
| 650 |
_aBranding (Marketing) _zIndia. |
||
| 650 |
_aCommunication in marketing _zIndia. |
||
| 700 | _aYankah, Kojo. | ||
| 700 | _aSarma, Dilip Kumar | ||
| 700 | _aChowdhury, Ujjwal K. | ||
| 700 | _aGhosh, Rupak | ||
| 710 | _aIcons Media (Firm) | ||
| 942 |
_2ddc _cEN _mINT _h658.822 |
||
| 999 |
_c16744 _d16744 |
||