| 000 | 01047 a2200301 4500 | ||
|---|---|---|---|
| 005 | 20080908113546.0 | ||
| 008 | 080908t xxu||||| |||| 00| 0 eng d | ||
| 010 | _aENG-91249 | ||
| 020 |
_c425.00 _a9780070080317 |
||
| 020 | _a0070080313 | ||
| 035 | _aEN-74782 | ||
| 037 | _bDBAD / PUB | ||
| 040 |
_adpl _bEnglish |
||
| 082 | _a659.1 | ||
| 100 | _aShah, Kruti | ||
| 245 |
_aAdvertising and promotions: _cby Kruti Shah [and] Alan D'Souza _ban IMC perspective / |
||
| 260 |
_aNew Delhi _bTata McGraw-Hill Publishing _c2009 |
||
| 270 |
_a7, West Patel Nagar _bNew Delhi _e110008 |
||
| 300 |
_axxx, 978p. _c24 cm. (Pbk) |
||
| 500 | _aIncludes index | ||
| 650 | _aAdvertising | ||
| 650 | _aSales promotion | ||
| 650 | _aMarketing research | ||
| 650 | _aCommunications | ||
| 700 | _aD'Souza, Alan | ||
| 942 |
_adpl _cEN _2ddc _mSHA _h659.1 |
||
| 999 |
_c16441 _d16441 |
||