| 000 | 00551nam a22001697a 4500 | ||
|---|---|---|---|
| 999 |
_c163343 _d163343 |
||
| 005 | 20190410152808.0 | ||
| 010 | _aA-937730 | ||
| 020 | _a0074632019 | ||
| 035 | _aA-937730 | ||
| 037 | _bTata McGraw-Hill Publishing Company Limited | ||
| 082 | _a659.1 | ||
| 100 | _aJones, John Philips | ||
| 245 |
_aWhat's in a brand ? : _bbuilding brand equity through advertising / _cJohn Philips Jones |
||
| 260 |
_aNew Delhi _bTata McGraw-Hill Publishing Company Limited _c1998 |
||
| 300 |
_a335p. _c22cm(hbk) |
||
| 942 |
_2ddc _cEN _h659.1 _mJON |
||