000 00718nam a22002297a 4500
003 dpl
005 20180621123052.0
008 180621b xxu||||| |||| 00| 0 eng d
010 _aB-219714
020 _a8188836621
_c0.00
035 _aB-219714
037 _bBPPD/PUB
040 _c0
082 1 4 _a659.1
100 1 _aPatnaik, U.C.
245 1 _aEffectiveness of advertising
_cby U.C. Patnaik and A. Suresh C. Patnaik
260 _aNew Delhi
_bSonali Publications
_c2005
270 _a4228/1, Anasri Road, Darya Ganj
_bNew Delhi
_cDelhi
_e110002
300 _avii, 229 p.
_c23 cm (Hb)
500 _aIncludes bibliographical references Index
942 _adpl
_cEN
_k659.1/PAT
_2ddc
_h659.1
_mPAT
999 _c152907
_d152907