000 01122nam a22003017a 4500
001 ENG-90749
005 2008082506486.0
008 080825t xxu||||| |||| 00| 0 eng d
010 _aENG-90749
020 _a9788178298689
_c270.00
035 _aEN-74282
037 _bDBAD / PUB
040 _aDPL
082 _a658.800954
100 _aJain, Gautam Raj.
245 _aMarketing communications industry :
_bentrepreneurial case studies /
_cby Gautam Raj Jain, Raunica Ahluwalia.
260 _aNew Delhi
_bResponse Books,
_cc2008.
300 _axiii, 189p.
_c20 cm.(pbk)
500 _aIncludes bibliographical references and index.
650 _aAdvertising
_zIndia.
650 _aMarketing
_zIndia.
650 _aPublic relations
_zIndia.
650 _aEntrepreneurship
_zIndia
700 _aAhluwalia, Raunica,
942 _2ddc
_cEN
_h658.800954
_mJAI
999 _c15044
_d15044