| 000 | 00982nam a22002537a 4500 | ||
|---|---|---|---|
| 005 | 20080128135809.0 | ||
| 008 | 080813t xxu||||| |||| 00| 0 eng d | ||
| 010 | _aENG-90719 | ||
| 020 |
_a9788120335400 _c450.00 |
||
| 035 | _aEN-74252 | ||
| 037 | _bDBAD / PUB | ||
| 040 | _aDPL | ||
| 082 | _a658.827 | ||
| 100 | _aKeller, Kevin Lane, | ||
| 245 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cby Kevin Lane Keller |
||
| 250 | _a3rd ed | ||
| 260 |
_aNew Delhi _bPrentice Hall of India _c2008. |
||
| 300 |
_axxi, 692p.: _bill. _c28 cm.(pbk) |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aBrand name products _xManagement. |
||
| 942 |
_2ddc _cEN _h658.827 _mKEL |
||
| 999 |
_c14832 _d14832 |
||