| 000 | 00839nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | dpl | ||
| 005 | 20180704165806.0 | ||
| 008 | 180704b xxu||||| |||| 00| 0 eng d | ||
| 010 | _aB-192114 | ||
| 020 |
_c00.00 _a9780070601598 |
||
| 035 | _aB-192114, B-192121 | ||
| 037 | _bCen Lib/Ret | ||
| 040 |
_aDPL _bEN _c0 |
||
| 082 |
_a659.1 _bDUN |
||
| 100 |
_aDuncan, Tom . _972841 |
||
| 245 |
_aPrinciples of advertising and IMC / _cby Tom Duncan |
||
| 250 | _a2nd ed | ||
| 260 |
_aNew Delhi _bTata McGraw-Hill Publishing Company _c2006 |
||
| 270 |
_a7 west patel nagar _bNew Delhi _e110008 |
||
| 300 |
_axxii,733p.: _c24cm(pbk) _bill. |
||
| 500 | _aIncludes index | ||
| 650 |
_aBrand name products -- Marketing -- Management. _972842 |
||
| 650 |
_aBranding (Marketing) _972843 |
||
| 942 |
_2ddc _cEN _h659.1 _mDUN |
||
| 999 |
_c133351 _d133351 |
||