000 00750nam a22002297a 4500
005 20170124110208.0
010 _aB-125463
020 _c250.00
_a8180541118
035 _aB-125463
037 _bCen Lib/Ret
040 _aDPL
_bEN
082 _a659.1
_bGUP
100 _aGupta, S.L.
_926213
245 _aAdvertising and sales promotion management :
_cby S.L. Gupta [and] V.V. Ratna
_ban indian perspective text and cases /
260 _aNew Delhi
_bSultan Chand Dropadi Devi Education Foundation
_c2004
270 _bNew Delhi
300 _axxii, 648p.
_c21cm(Hb)
650 _aBusiness management
_937632
650 _aMarketing communication
_937633
700 _aRatna, V.V.
_937634
942 _2ddc
_cEN
_h659.1
_mGUP
999 _c133334
_d133334