000 00761nam a22002297a 4500
005 20170124110157.0
010 _aB-167017
020 _c00.00
_a0761933549
035 _aB-167017
037 _bCen Lib/Ret
040 _aDPL
_bEN
082 _a659.1
_bHAL
100 _aHalve, Anand Bhaskar
_935228
245 _aPlanning for power advertising :
_cby Anand Bhaskar Halve
_ba user's manual for students and practitioners /
260 _aNew Delhi
_bSage Publication
_c2005
270 _aB-42, Panchsheel Enclave
_bNew Delhi
_e110017
300 _a260p. :
_c24cm(pbk)
_bill.
500 _aIncludes index
650 _aBUSINESS & ECONOMICS -- Advertising & Promotion
_933538
650 _aAdvertising
_924955
942 _2ddc
_cEN
_h659.1
_mHAL
999 _c132601
_d132601