| 000 | 00779nam a22002297a 4500 | ||
|---|---|---|---|
| 005 | 20170124110154.0 | ||
| 010 | _aB-128205 | ||
| 020 |
_c00.00 _a8170999014 |
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| 035 | _aB-128205 | ||
| 037 | _bCen Lib/Ret | ||
| 040 |
_aDPL _bEN |
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| 082 |
_a659.1 _bKAP |
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| 100 |
_aKapoor, Neeru _934588 |
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| 245 |
_aTelevision advertising and consumer response : _cby Neeru Kapoor _bchildren buying behaviour / |
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| 260 |
_aNew Delhi _bMittal Publications _c2003 |
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| 270 |
_aA-110, Mohan Garden _bNew Delhi _e110059 |
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| 300 |
_axiv,226p. _c20cm(Hb) |
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| 500 | _aIncludes bibliographical references and index | ||
| 650 |
_aTelevision advertising _934589 |
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| 650 |
_aChildren -- Effect of television advertising on _934590 |
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| 942 |
_2ddc _cEN _h659.1 _mKAP |
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| 999 |
_c132398 _d132398 |
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