| 000 | 00743nam a22002297a 4500 | ||
|---|---|---|---|
| 005 | 20170124110153.0 | ||
| 010 | _aA-372672 | ||
| 020 | _c58.00 | ||
| 035 | _aA-372672 | ||
| 037 | _bCen Lib/Ret | ||
| 040 |
_aDPL _bEN |
||
| 082 |
_a659.1 _bMAN |
||
| 100 |
_aManendra Mohan _934362 |
||
| 245 |
_aAdvertising management : _cby Manendra Mohan _bconcepts and cases / |
||
| 260 |
_aNew Delhi _bTata McGraw-Hill Publishing Company _c1989 |
||
| 270 |
_a4/12 Asaf Ali Road _bNew Delhi _e110002 |
||
| 300 |
_axi,418p. : _c23cm(Hb) _bill. |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 |
_aAdvertising -- Management _934363 |
||
| 650 |
_aAdvertising -- Case studies _934364 |
||
| 942 |
_2ddc _cEN _h659.1 _mMAN |
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| 999 |
_c132330 _d132330 |
||