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| 005 | 20170124110150.0 | ||
| 010 | _aB-127794 | ||
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_c00.00 _a8178293706 |
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| 035 | _aB-127794 | ||
| 037 | _bCen Lib/Ret | ||
| 040 |
_aDPL _bEN |
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| 082 |
_a659.1 _bTEL |
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| 100 |
_aTellis, Gerard J. _933874 |
||
| 245 |
_aEffective advertising : _cby Gerard J.Tellis _bunderstanding when, how, and why advertising works / |
||
| 260 |
_aNew Delhi _bSage Publications _c2004 |
||
| 270 |
_aB-42, Panchsheel enclave _bNew Delhi _e110017 |
||
| 300 |
_a201p. : _c22cm(pbk) _bill. |
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| 500 | _aIncludes index | ||
| 650 |
_aConsumers -- Attitudes _933875 |
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| 650 |
_aAdvertising _924955 |
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| 942 |
_2ddc _cEN _h659.1 _mTEL |
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| 999 |
_c132164 _d132164 |
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