000 00769nam a22002297a 4500
005 20170124110147.0
010 _aA-482022
020 _c00.00
_a8185461422
035 _aA-482022
037 _bCen Lib/Ret
040 _aDPL
_bEN
082 _a658.81
_bCUM
100 _aCummings, Julian
_933537
245 _aSales promotion :
_cby Julian Cummings
_bhow to create and implement campaigns that really work /
260 _bUniversal Book Stall
_aNew Delhi
_c1989
270 _a5, Ansari Road
_bNew Delhi
_e110002
300 _a205p.
_c20cm(Hb)
500 _aIncludes bibliographical references and index
650 _aBUSINESS & ECONOMICS -- Advertising & Promotion
_933538
650 _aSales promotion
_926014
942 _2ddc
_cEN
_h658.81
_mCUM
999 _c132040
_d132040