000 00722nam a22002297a 4500
005 20170124110049.0
010 _aB-119564
020 _c00.00
_a8178292173
035 _aB-119564
037 _bCen Lib/Ret
040 _aDPL
_bEN
082 _a659.1
_bTIW
100 _aTiwari, Sanjay
_924954
245 _aThe (un)common sense of advertising :
_cby Sanjay Tiwari
_bgetting the basics right /
260 _aNew Delhi
_bResponse Books
_c2003
270 _aB-42, Pancsheel Enclave
_bNew Delhi
_e110017
300 _a322p. :
_c23cmHb)
_bill.
500 _aIncludes bibliographical references and index
650 _aAdvertising
_924955
650 _aMarketing
_96818
942 _2ddc
_cEN
_h659.1
_mTIW
999 _c128962
_d128962