000 00842nam a22002657a 4500
003 0
005 20180709154940.0
008 0
010 _aB-219705
020 _c600.00
_a8188836621
035 _aB-219705, B-219707
037 _bCen Lib/Ret
040 _aDPL
_bEN
_c0
082 _a659.1
_bPAT
100 _aPatnaik, U. C.
_919606
245 _aEffectiveness of advertising /
_cby U. C. Patnaik [and] A. Suresh C. Patnaik
260 _aNew Delhi
_bSonali Publications
_c2005
270 _a4228/1, Ansari Road, Darya Ganj
_bNew Delhi
_e110002
300 _avii,229p.
_c22cm(Hb)
500 _aIncludes bibliographical references and index
650 _aTelevision advertising
_zIndia
_919607
650 _aAdvertising
_zIndia
_919608
700 _aPatnaik, A. Suresh C.
_919589
942 _2ddc
_cEN
_h659.1
_mPAT
999 _c127158
_d127158