| 000 | 00870 a2200241 4500 | ||
|---|---|---|---|
| 010 | _aENG-89171 | ||
| 020 |
_a9788178297569 _c320.00 |
||
| 035 | _aEN-72704 | ||
| 037 | _bDBAD / PUB | ||
| 082 | 1 | 4 | _a658.8001 |
| 090 |
_c10443 _d10443 |
||
| 100 | _aBaisya, Rajat K. | ||
| 245 | 1 |
_aAesthetics in marketing / _cby Rajat K. Baisya [and] G. Ganesh Das |
|
| 260 |
_aNew Delhi _bResponse Books( Sage) _c2008 |
||
| 270 |
_aB1/11, Mohan Cooperative Industrial Area, Mathura Road _bNew Delhi _e110 044 |
||
| 300 |
_a313p. _c22cm (pbk) |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarket segmentation _xConsumers' preferences |
||
| 650 |
_aNew products. _xAesthetics |
||
| 700 | _aDas, G. Ganesh | ||
| 942 |
_adpl _cEN _k658.8001 / BAI |
||
| 999 |
_c10178 _d10178 |
||